Take any culinary book, am sure these lines would never be missed. Its there all over like a punchline!
Talking about recipe books, writing it is as much as an art as is cooking itself! You need to choose words with utmost care so that it tempts the reader to try it. Once the reader runs through all the ingredients required and is satisfied that (s)he has all the stuffs ready she is automatically drawn to the Method section. Now once (s)he starts reading the method, the author should hand-pick and present the words in such a way that he (more than often she) actually starts smelling the aroma of the spices being lightly fried in oil!!
Some tips (read as "culinary jargons") used to draw the readers attention are -
(Use these phrases in case you are looking for an alternate career in writing cookery book/online posts)
1) Onions are always fried till golden brown. Am sure many a times all of us would have wondered what exactly the golden brown colour was, but sure enough we have been made to believe that onions taste best when they are "fried till golden brown", a thing never achieved !!
2) Garnish with fresh mint leaves and blah blah... mmmm sounds so appealing! The readers would fall head over heels for this!
3) If you observed, recipes with simple names rarely catch your attention. Instead see the increase in page-hits you would get if you posted the simple recipe of prawn fry to Golden Fried Prawns in Sweet-n-Sour Vinegar Sauce.
4) Not to forget that colourful picture of a juicy chicken ready to be dug into surrounded with "garnishes from point# 2", a checkered napkin in white-n-red! Yeah man, its going to be nothing without an eye-catchy pic of the (supposedly) real thing
5) If its an online post, get your friends and parents to comment on your recipe. Bribe them to give you as many stars as possible for your ratings and watch the magic as some naive unassuming user(read: prey) searches for something and your recipe gets another hit!
Now who cares if your prey ends up skipping his dinner coz of half kilo grams of burnt prawns with a vinegar sauce that doesn't taste half as exotic as it sounds! You receive your hits (pun intended ;-))