Today I pay due respect to the omnipresent curly substance of our everyday life which comes in a bright yellow pack and which when added in boiling water and cooked for 2 minutes yields hot and nice-smelling dish called... yes, you guessed it right, Maggi Noodles:)
The popularity of the dish is obvious by the nature in which it finds its acceptance among all age groups in India. To think of it nobody calls it noodles, or even Maggi Noodles, its called just Maggi!! In this light, it can be compared to the success that Xerox achieved in the world of printing and copying. These days nobody looks for a 'photo copy' or a 'copier', instead you ask the guy at the STD/ISD shop to "take a xerox" of the page, and when moved closer towards South-eastern side of India, its apt to "take a jeraaaks".
So going by the trends and calling it by its pet name we see that Maggi is so powerful yet versatile that it becomes break-fast when eaten at 8, lunch when eaten at 1, snacks(!!) when eaten at 5 and dinner when eaten at 9. Its like this wonderful-dream-come-true operating system which never cribs and can never go wrong whatever way you use it! And what more, with Maggi by your side the Indian Constitution prevents you from declaring that you don't know cooking! It comes in handy when your cooking qualifications are subjected to scrutiny during "interviews". " So what can you cook?" "Err...I can make tea, coffee...uhhmm...and yes, Maggi :)". The impression is favourable, trust me. You will clear the "interview"!
On one hand as Maggi fan-followers grow in numbers in social networking fan clubs and babies ponder switching from Ceralac to Maggi, its only natural that the number of nasty e-mails circulating "gossips" about Lady Maggi also shoots high, call it the effect of celebrity status!
According to them Maggi's "goooey texture" is made of boiled udders of goats and sheeps, and the magic powder inside those silver sachets contain the worst of chemicals, enough to make all moms in India go panicky and ban the food in home. Not funny. I was a victim.
But Maggi's fans are the most loyal ones on earth. They strive harder and harder to optimize the 2-mins cooking even more. Some revelations in this regard can be found by googling for it. To get you curious, did you know that you needn't really cook it on fire for 2 mins?? You could just add it into boiling water and close the lid just like you would make the easier cup-noodles! :)
I can't help but smile when I see tiny toddlers watching their mom draw out a packet of maggi from the shelves in the super market and pat comes the question "Mommy, when are you making me Maggi?" :)
Long live Maggi, the crucial life-saver of bad cooks, bachelors, lazy couples and many others!!
PS - Analysis of the effects of Maggi in the lives of Software Engineer couples has been avoided on purpose :D